In the grand scheme of controversial figures who might get themselves banned from various countries, the name Natalie Portman doesn’t come immediately to mind. In fact, in her now famous digital short that she rapped for “Saturday Night Live,” the Oscar winner played off her perceived nice-girl persona by dropping f-bombs and going gangsta.

Now, Portman is at the center of a real controversy. The actress, who has done extensive modeling over the years, appears in advertisements for Dior’s Diorshow New Look lash-multiplying mascara. According to reports, those ads have been banned in the United Kingdom by the Advertising Standards Authority.

Too sexy? Too risqué? Not quite – as it turns out, England’s independent regulator for advertising across all media banned the new ad campaign due to “misleadingly exaggerating the effects of the product.”

But wait, it gets more interesting – apparently, in the eyes of Dior, one of the most beautiful women in the world needed a retouch, and that’s what got the ad banned. Parfums Christian Dior said that when Portman originally shot the ad it was for lipstick. Eventually, however, they decided that they should emphasize Portman’s eyes and use the shots to sell mascara instead.

When the company’s retouching team went to work on Portman’s face, Dior says they set out to “separate/increase the length and curve of a number of her lashes and to replace/fill a number of missing or damaged lashes, for a more stylized, uniform and tidy effect.”

In doing so, however, the ASA says that the company built up unrealistic expectations of the product. The ads promise “an unrivalled lash creator effect” and a “spectacular volume-multiplying effect,” even though neither was the case with Portman and retouching had to create that effect. In essence, the ASA has said that as long as that image is being used with those claims, the ads will remain banned from the UK.

In some ways, all this might seem silly. But it’s important to remember that these ads would have no such problem in the US. That said, should we have a similar system to promote truth in advertising?